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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Wavelength - Chip wars and Robot gardeners

Wavelength - Chip wars and Robot gardeners

 

12th October, 2022 – This week, your hosts Daniel Harrington and Rob Preston discuss the biggest B2B technology news over the last fortnight, and predict which headlines you should look out for next in the latest episode of Wavelength.

Find our last episode here.

Please enjoy and stay tuned for our next episode on the 2nd of November!

 

Topics:

  1. The chip war between the U.S. and China reaches new heights.
  2. The US's new AI Bill of Rights.
  3. The European Commission makes it easier for you to sue AI.
  4. Tesla presents its humanoid, plant-watering robot: Optimus.
  5. A roundup of previous stories.

 

  1. The chip war between the U.S. and China reaches new heights.

The United States has recently restricted the exporting of semiconductor chips to China, aiming to prevent China from using these vital building blocks of technology to develop everything from supercomputing to guided weapons. This follows the CHiPs act and previous regulations on the sale of advanced computing hardware to China in the last few months. Businesses can still export semiconductors made with U.S technology – as long as they're willing to apply for an export license.


Sources: WIRED, Commonwealth Telecommunications Organisation, Swiss Info

 

2. The US's new AI Bill of Rights.

On October the 4th, the White House released a Blueprint for an AI Bill of Rights, following consultation with businesses like Microsoft and Palantir,  start-ups, human rights groups, and the general public. The main aim is to safeguard people's personal data from being (mis)used in AI algorithms without their knowledge or consent. However, these guidelines don't include enforcement measures, so many critics doubt how effective this 'Bill of Rights' will prove to be.

 

Sources: WIRED, Wall Street Journal, TechMonitor, Science Business

 

3. The European Commission makes it easier for you to sue AI.

Under new rules proposed by the European Commission, people would find it easier to sue when harmed by digital devices or products using AI. Named the 'AI Liability Directive', it would reduce the burden of proof for the claimant. The list of devices and products that fall under these rules would include self-driving cars, voice assistants, and search engines.

 

Sources: BBC News, Diginomica, European Commission, TechCrunch

 

4. Tesla presents its humanoid, plant-watering robot: Optimus.

At Tesla's "AI Day" event, CEO and serial headline-maker Elon Musk showed off the company's humanoid 'Optimus' robot. Having previously said that a robot business will be worth more than a car business, it looks as though Tesla is trying to capture that market. Despite promises that this model is made for mass production, that it can be scaled up to millions of units, and that is is very capable, its somewhat uninspiring showcase included carrying a box, moving things around a warehouse, and watering office plants. This model is not expected to reach commercial standard for quite some time.

 

Sources: BBC News, CNN, The Guardian, The Verge, Engadget, Interesting Engineering

 

5. Roundup of previous stories:

  • Doreen Bogdan-Martin wins the UN's International Telecommunications Union (ITU) election, and becomes its first female General Secretary.
  • The UK's Online Safety Bill looks set to go ahead despite the turmoil in government over recent weeks.
  • Musk's Twitter deal is back on. With $10 billion dollars on the line, the unhappy marriage is reaching its day at the altar.
  • ARM and Softbank reel after rounds of cuts and layoffs.
  • DALL-E 2's doors are thrown open to the public – but maybe too late to prevent Midjourney and Stable Diffusion from taking their audience.

 

Where can I find Wavelength?

Wavelength is available on all major podcast platforms. 

Spotify

Apple

Amazon Music

 

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/3558-covert-affair

License: https://filmmusic.io/standard-license