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For The Challengers. The Rebels. The Innovators.

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Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Wavelength - Teenage Über-hacker and banned AI art

Wavelength - Teenage Über-hacker and banned AI art

28th September, 2022 – Returning from a brief hiatus, your hosts Daniel Harrington and Anya Bickerton discuss the biggest B2B technology news over the last fortnight, and predict which headlines you should look out for next in the latest episode of Wavelength.

Find our last episode here.

Please enjoy and stay tuned for our next episode on the 12th of October!

 

Topics:
  1. Nvidia unveils new GPUs, and new AI services, at GTC.
  2. Ofcom launches probe of Google, Microsoft, and Amazon's cloud dominance. 
  3. 17-year-old Uber and Rockstar hacker arrested.
  4. Getty Images bans AI-generated art.
  5. The UN election set to decide the fate of the open internet.

 

Nvidia unveils new GPUs, and new AI services, at GTC.

CEO Jensen Huang’s speech showed Nvidia’s vision, with accelerated computing unlocking advances in AI, which will then affect industries around the world. The main announcements were new cloud services to support AI workflows and the launch of a new generation of GPUs.

Most relevant to B2B businesses are the the new tools and applications/systems based on the Grace CPU and Grace Hopper Superchip, and the new LLM capabilities provided by the NeMo service. GPU and chip manufacturers are finding new ways to drive profit despite a slowdown in efficiencies - new designs, like SambaNova Systems’ Reconfigurable Dataflow Architecture, may be part of that solution. 

 

Sources: Forbes, VentureBeat, HPCWire, Nvidia Newsroom, SambaNova Systems


Ofcom launches probe of Google, Microsoft, and Amazon's cloud dominance. 

Ofcom, the U.K. media oversight body, is examining the potential for anti-competitive practices carried out by Amazon, Microsoft, and Google in the cloud services market.

According to research conducted by cloud native service provider Civo last year, 82% of businesses believe hyperscalers overcharge yet still remain wary of switching provider. 74% of businesses have seen their cloud costs increase in the previous 12 months with an average price increase of 66% year-on-year.

 

Sources: CNBC, Bloomberg, CRN, City A.M, Civo


17-year-old Uber and Rockstar hacker arrested.

Police in London have confirmed that a 17-year-old teenager suspected of being involved with high-profile hacks on Uber and Rockstar Games, leaking the unfinished version of GTA VI from the latter, has been charged with multiple counts of computer misuse and breaches of bail.

Following on from a story earlier this year, it seems as though this unnamed teenager may be a leader of the Lapsus$ hacking group that was linked to, and previously arrested for, significant attacks on Okta, Microsoft, Nvidia, and Samsung.

 

Sources: Forbes, TechCrunch, EuroGamer, BBC


Getty Images bans AI-generated art.

Getty Images has banned anyone from uploading or selling AI-generated art and photographs —aiming to protect itself against legal implications further down the line. The use of scraped training data from the internet raises copyright issues, as such content was taken and repurposed frequently without the artists' content.

The tools in question include DALL-E 2, Midjourney, and Stable Diffusion. Getty Images is just the latest and biggest such content platform to announce this kind of ban, following similar decisions by sites like Newgrounds.

 

Sources: PC Gamer, The Verge, Ars Technica, The Register


The UN election set to decide the fate of the open internet.

We're just days away from the election of the Secretary-General for the UN's International Telecommunications Union. Why is this important? Well, it's going to decide the fate of the internet.

The two candidates, Doreen Bogdan-Martin, an American veteran of the ITU since the 1990s, and  Rashid Ismailov, a Russian former deputy minister, will be going head-to-head to decide whether the internet remains a largely decentralised and open space —or falls under the control of governments and state-owned corporations.

 

Sources: WIRED, Commonwealth Telecommunications Organisation, Swiss Info

 

Where can I find Wavelength?

Wavelength is available on all major podcast platforms. 

Spotify

Apple

Amazon Music

 

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/3558-covert-affair

License: https://filmmusic.io/standard-license