Public Relations

We are reputation management experts, communicating the right message, to your target audiences, on the right platforms. We build relationships with the media, analysts and online influencers on your behalf, working towards your overriding marketing goals.

Events

We have organised and run over 45 events globally, ranging from trade shows and exhibitions, to intimate client and prospect events. Our team is able to take the entire event organisation, including event logistics, customer relations, prospect invitations and vendor negotiation.

Social Media

We manage social media for global clients, tying outcomes back to the overriding growth objectives of the business and placing you at the heart of the important conversations. Our approach to social media is to integrate it into all influencer and communication programmes, positioning you as influencers.

Analyst relations

We run global analyst programmes for our clients. The analyst programme, done correctly, should help you with every stage of the sales pipeline, from brand awareness to your customer programme. We can help you meet your objectives.

Demand Generation

We are experts in building awareness of your technology and services in your target market. Not only are we able to provide a holistic Demand Generation strategy, we are able to support your team in delivering it.

Customer Programmes

We help organisations set-up customer advisory boards. We work with you to create meaningful customer programmes, from case studies to speaker slots and awards.

Brand Management

Resonance has not only supported organisations with their brand management, we have also driven numerous re-branding projects as brand strategy programmes.

Web Marketing

From full website restructures down to SEO optimisation, Resonance is able to deliver web marketing services to support your goals. We have vast experience in user journeys, web architecture and creating optimised website content.

Strategy

PR and communications needs to be integrated. Our driver-based marketing model means integration is natural. We seamlessly align your PR and communications strategy to your go-to-market and marketing strategy ensuring ultimate success.

One of our specialisms is market entry. We know how challenging a new market can be and deliver strategies that focus on accelerated growth. Our team works directly with your key stakeholders in HQ to deliver all the tools you require for market entry into the UK.

We deliver marketing strategies to software organisations across EMEA. With a deep understanding of Product Marketing, Corporate Marketing, Field Marketing and Channel Marketing, we are able to create a fit-for-purpose marketing strategy that will essentially guide your operational activities to achieve growth.

Product is at the heart of every B2B Tech Organisation, getting this right is key. Often we see that organisations have fantastic development teams, data science teams and engineering teams, but are missing the key element between these development teams, and the business development teams. We ensure that this function is set up for success.

We deliver go-to-market strategies for start-ups and market entry organisations. We work as an extension of your Business Strategy or C-Level Team to create a go-to-market strategy that ensures scalable and sustainable growth.

‘Sales and Marketing are struggling to integrate’. This is something we hear on an almost daily basis. This is why we have developed our Driver-Based Marketing model, creating synergy between PR, Marketing and Sales in B2B organisations with a laser focus on pipeline generation.

Advisory and Analysis

Revenue Growth: High revenue goals require a strategy that aligns product or services with marketing and sales, through to delivery. We drive improvements in the way your organisation operates to achieve growth and your bottom-line.

Restructuring and Turnaround: One of the key issues Resonance supports organisations with is the friction and the siloes that can develop between product or service, marketing and sales. We ensure these departments are perfectly aligned to reach your business objectives.

CMO Services: Resonance brings a wealth of experience, including Investor Relations, Operational Marketing, Strategic Marketing and Go-to-Market expertise to help you deliver on your growth objectives.