RESEARCH: AR PULSE REPORT 2023

NAVIGATING THE TIDES OF CHANGE IN ANALYST RELATIONS 

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses, with leaders relying more and more on data and insights.

LINKEDIN: EFFECTIVE B2B STRATEGIES TO BOOST YOUR GROWTH

BOOST YOUR GROWTH WITH SOCIAL MEDIA

Amplify your B2B business growth by harnessing the power of social media. The guide covers strategies to elevate your brand's visibility and boost your growth with LinkedIn.

RESEARCH: IT BUYING AND THE ERA OF THE INFORMED BUYER

WHAT ARE THE TOP FIVE THINGS YOU NEED TO KNOW ABOUT THE IT BUYING JOURNEY?

Resonance’s research found that IT buyers are bewildered by the volume of information they are navigating. 

TOP TIPS FOR AN EFFECTIVE ANALYST RELATIONS PROGRAMME

IN THE WORLD OF THE CHAOTIC BUYER, ANALYSTS HAVE MORE INFLUENCE OVER BUYING DECISIONS THAN EVER.

Developing an AR strategy can be a daunting task. How and where do you go to develop a programme that aligns with your objectives and 

WATERCOOLER SESSIONS: SALES AND MARKETING THROUGH CORONAVIRUS

TRYING TO NAVIGATE THE COMMS, MARKETING, AND SALES PLAYBOOK DURING THIS UNPRECEDENTED TIME? Hear from:

• Virtual CIO and board advisor, Simon Ratcliffe on his experience at the coalface of IT decision making;

HOW TO PROVE THE VALUE OF YOUR PR

THE B2B BUYING JOURNEY HAS CHANGED

The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. Buyers now independently research solutions to their problems.