RESEARCH: AR PULSE REPORT 2023
NAVIGATING THE TIDES OF CHANGE IN ANALYST RELATIONS
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses, with leaders relying more and more on data and insights.
LINKEDIN: EFFECTIVE B2B STRATEGIES TO BOOST YOUR GROWTH
BOOST YOUR GROWTH WITH SOCIAL MEDIA
Amplify your B2B business growth by harnessing the power of social media. The guide covers strategies to elevate your brand's visibility and boost your growth with LinkedIn.
HOW ANALYST RELATIONS CAN BOOST YOUR ABM STRATEGY
Whether you use a proactive or reactive ABM approach, analyst relations can support and boost your strategy. From third party endorsement in reports and conversations to account insights, you can and should be using your AR spend to deliver more for ABM.
RESEARCH: IT BUYING AND THE ERA OF THE INFORMED BUYER
WHAT ARE THE TOP FIVE THINGS YOU NEED TO KNOW ABOUT THE IT BUYING JOURNEY?
Resonance’s research found that IT buyers are bewildered by the volume of information they are navigating.
TOP TIPS FOR AN EFFECTIVE ANALYST RELATIONS PROGRAMME
IN THE WORLD OF THE CHAOTIC BUYER, ANALYSTS HAVE MORE INFLUENCE OVER BUYING DECISIONS THAN EVER.
Developing an AR strategy can be a daunting task. How and where do you go to develop a programme that aligns with your objectives and
WATERCOOLER SESSIONS: SALES AND MARKETING THROUGH CORONAVIRUS
TRYING TO NAVIGATE THE COMMS, MARKETING, AND SALES PLAYBOOK DURING THIS UNPRECEDENTED TIME? Hear from:
- Virtual CIO and board advisor, Simon Ratcliffe on his experience at the coalface of IT decision making;
HOW TO PROVE THE VALUE OF YOUR PR
THE B2B BUYING JOURNEY HAS CHANGED
The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. Buyers now independently research solutions to their problems.
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