CASE STUDY: exasol analyses
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Goal: Brand awareness and showcase Exasol’s analytic database
coverage: bbc, telegraph, times, independent, The guardian, new scientist, all major health publications, all b2b tech
Using Big Data Analytics for PR Storytelling
- Resonance analysed over 800 million rows of NHS prescribing dataMapped the data results on a heatmap
- Campaign ran over four areas of research (antibiotics, antidepressants, obesity, allergies)
“One word: Exceptional. This campaign has been a huge success and we couldn’t have done it with out the team at Resonance.
They are true professionals, combining creativity and their knowledge of getting headlines with workable ideas that translate to results. We’ve been very happy with their knowledgeable approach and enjoy working with the team. I doubt any other agency could have achieved this.”
Sean Jackson, CMO, Exasol