Acing NTT DATA's activation at The Open Championship
NTT DATA is a global innovator in consulting and IT services, with a long history of success in supporting the next wave of telco innovation. As a longstanding sponsor and IT provider for The Open Championship, NTT DATA has consistently delighted fans with its technologies on display.
Challenge
For the historic 150th Open at St Andrews, NTT DATA aimed to:
- Showcase the value of its partnership with the event organiser.
- Highlight how NTT DATA's technologies supported the fan experience.
Strategy
To achieve these goals, our team at Resonance developed a content, PR, and social media plan designed to:
- Maximise visibility around NTT DATA's sponsorship and technologies.
- Position NTT DATA as a leader in using data to transform the fan experience.
Execution
- Created content including landing page materials, press releases, a media alert, an eBook, and blog posts.
- Hosted a virtual media briefing for journalists across Europe, showcasing NTT DATA’s innovations.
- Arranged on-site engagements with four key EMEA journalists.
- Delivered 28 LinkedIn posts to amplify awareness and drive online conversations.
Results
- Total media circulation reached over 12 million UMV, including a live Sky News interview at The NTT DATA Wall.
- Global recognition of NTT DATA’s technologies, solidifying its reputation as a force in fan engagement at major events.