Putting Iterable on the map in the UK.
Iterable is a cross-channel marketing platform that powers unified customer experiences, empowering users to create, optimise and measure every interaction across the customer journey.
Challenge
Following a $60 million Series D funding round, Iterable was looking to expand its presence in EMEA.
In this highly competitive market, Iterable needed a partner to boost engagement and awareness, ensuring its brand and customers gained visibility in key UK media.
Execution
Over nearly two years, Resonance developed a long-term PR strategy to support Iterable’s goals. This strategy centred on a series of campaigns and outreach efforts around key announcements, strengthening Iterable’s presence in the UK media.
Results
- Secured 157 pieces of media coverage for Iterable, including 48 tier 1 placements.
- Used newsjacking to position Iterable at the heart of national conversations, with quotes featured in publications such as Business Insider, City AM, and Internet Retailing.
- Aligned targeted newsjacking with companies on Iterable’s prospect list, securing both national and industry-specific coverage to support sales efforts.
- Led a CMO survey campaign in partnership with Iterable, securing coverage of the insights in Forbes, Marketing Week, and City AM.
- Implemented a data-driven PR approach, establishing Iterable as a thought leader in the martech space, with research featured in YouGov, Marketing Week, and Marketing Tech.