When Google and Yahoo announced big upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.
Gaining media coverage around such a niche topic in various regions posed a considerable challenge. Coverage depended not only on interest in cybersecurity compliance but also on the even lesser-known topic of email security and DNS records. Where should we start?
The campaign began with a targeted thought leadership initiative, aimed at significant publications in the technology, cybersecurity, and channel press with credibility among IT decision-makers in the UK, US, Germany, Australia and New Zealand. This expanded to interviews and commentary with larger publications as the topic gained traction. The success of this approach has led to ongoing research that should result in additional media engagement around Google's enforcement of these changes in April 2024.
Over 20 pieces of national and tier-one industry-specific coverage worldwide (and counting)