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2 min read
Publicising EasyDMARC's Funding to a Global Audience
EasyDMARC, a cloud-native B2B SaaS company that solves email security and deliverability problems in just a few clicks, turned to Resonance to publicise its US$20M Series A funding round.
The raise marked a significant step in EasyDMARC’s journey towards global expansion in the email security market. Resonance's task was to ensure that this funding news resonated on an international scale.
Challenge
EasyDMARC, which is headquartered in Armenia, had limited overseas presence so it relies heavily on marketing strategies to drive demand, both directly to customers and indirectly through channel partners. Its offering, while powerful, is highly technical, presenting the challenge of making niche technology appealing and relevant to a broader, more mainstream audience.
The funding round represented a prime opportunity to elevate EasyDMARC’s profile and gain recognition across various sectors, spanning business and technology.
Objectives
The primary objectives were to increase global awareness of EasyDMARC, both as a leader in email security and as a rapidly scaling tech company, through media coverage across key regions: the United States, UK, DACH (Germany, Austria, Switzerland), Spain, and ANZ (Australia and New Zealand).
The goal was to position EasyDMARC at the forefront of the cybersecurity sector while highlighting the significance of the Series A round across business, tech, security, and channel publications.
Strategy
Resonance leveraged the funding announcement as a platform to tell the broader story of EasyDMARC’s platform, and showcase its credentials that led to the significant raise.
The PR strategy was crafted to not only elevate EasyDMARC's reputation in the cybersecurity landscape but also to create a compelling narrative that would resonate with potential customers and partners alike.
By targeting media outlets with a readership that included both direct customers and channel partners, Resonance sought to maximise the impact of the announcement. We didn't want to get coverage for the sake of coverage, but use it to drive demand.
Storytelling Assets
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The Technology: The campaign emphasised EasyDMARC's cutting-edge email security solutions, detailing how the new funding would be used to advance the company’s platform and enhance its service offerings. This angle targeted a tech-savvy audience, showcasing the technical strengths and future potential of EasyDMARC’s products.
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The Security Issue: With the growth of cyber threats, the campaign underscored the critical importance of robust email security in today’s digital landscape. This narrative was tailored to resonate with tech and security publications, positioning EasyDMARC as a crucial player in the fight against cybercrime.
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The Company Story: Resonance brought attention to EasyDMARC's rapid growth and its emergence as a leading figure in the Armenian tech ecosystem. The storytelling highlighted EasyDMARC's transformation from a local startup to a globally recognized brand, making it relatable and inspiring for both business and tech audiences.
Results
Through a targeted and strategic media outreach, Resonance succeeded in amplifying EasyDMARC’s Series A announcement to a global audience.
The campaign positioned EasyDMARC not only as a significant player in the cybersecurity market but also as a symbol of innovation and growth from the Armenian tech scene.
It generated 48 pieces of media coverage across the key regions, appearing in business, tech, security, and channel publications. Notable placements included:
- Business: Coverage in Fortune and TechCrunch highlighted EasyDMARC’s financial growth and expansion strategy.
- Technology: Features in Tech EU and Fintech Global emphasised the impact of the funding on the company’s product development and market presence.
- Security: Publications such as Security Week and Silicon Angle underscored EasyDMARC’s role in addressing critical email security challenges.
- Channel: The campaign also secured coverage in outlets like Computer Weekly (MicroScope) and MSP Today, further expanding the reach into tech and business channels.
Through Resonance’s strategic and tailored media outreach, EasyDMARC's Series A announcement successfully reached a global audience, significantly boosting the company’s visibility and positioning it for future growth on the international stage.
