Civo

The Story

Ofcom commissioned a market study into the supply of cloud services in the UK to explore if the public cloud market in the UK was fair for customers.

2021 market share in UK public cloud infrastructure services market. Source: Ofcom

The interim report on the initial findings from the study in April 2023 condemned hyperscalers for limiting market competition through its billing practices.

The final report from Ofcom was expected in October 2023, which would declare if AWS, Google Cloud, and Azure would be referred to the Competition and Markets Authority.

The report was an excellent opportunity to boost the profile of Civo and put its message for a fairer, more equitable cloud-native landscape at the heart of the national conversation. In particular, with the Ofcom report’s criticism of the hyperscalers, there was an excellent opportunity to place Civo’s messaging in key target publications, increasing credibility and playing a truly meaningful part in driving real change in the cloud market.

Challenge

With such a prominent news story expected by many in the UK cloud space for six months, we would be competing with numerous other stakeholders who wanted their perspectives included in the conversation.

We needed to offer something truly unique to journalists, leveraging Civo’s position as a smaller cloud provider taking on the big Silicon Valley players, with our media relations timed perfectly to stand out to journalists with many interested parties vying for their attention.