What’s Gartner Peer Insights and Why Should you Care?

What’s Gartner Peer Insights?

Gartner Peer Insights is a comprehensive platform packed with verified reviews of technology products and services from IT professionals and end-users. It’s a helpful tool for those looking to upgrade their tech stack, but don’t know where to start. In a nutshell, it contains reviews from buyers’ peers and partners.

It has an intensive validation process for authenticity, meaning those on the market for new tech can trust the reviews are coming from real experiences. It covers 100s of categories of tech software, hardware and services and lets your target buyer click a few buttons to compare you to your competitors.

Why should you care about Gartner Peer Insights?

1. Customer feedback: Perception is reality

As a vendor, Gartner Peer Insights is a valuable resource that can help you gain insights into how your customers perceive your products or services. Your customers and partners share their experiences and opinions about your products and services.

This can help you improve your products or services. You’ll gain insights into what customers like or dislike about your products and what features they want improved or added. This is valuable feedback.

2. Beat the competition with actionable insights

Gartner Peer Insights also allows you to compare your products or services to those of your competitors. By analysing competitor reviews you can identify areas where you need to improve or differentiate your offerings.

3. Word of Mouth Amplified

Positive reviews on Gartner Peer Insights can be used in your marketing efforts to promote your products or services. The reviews can help build credibility and trust with potential customers, as they can see the positive experiences of other customers.

Gartner Peer Insights can also be used as a sales tool. Positive reviews can help your sales team close deals with potential customers who are considering your products or services.

4. Gartner analysts use them.

In April 2021, Gartner made a dynamic shift to their research methodology. Vendor-supplied customer references are no longer used in Magic Quadrant (MQ) or Critical Capabilities (CC).

If you’re keen to get analysts to recommend you or write about you, you’d better have a meaningful number of great reviews on Gartner Peer Insights. The Gartner analysts use Peer Insights for their research, from the Voice of the Customer reports to Magic Quadrants. The analysts lean on the feedback and insights shared by your and your competitors' end users.

When engaging with Gartner analysts, you should:

• Understand what they are looking for and lean on examples of references on the Peer Insights Platform as social proof of your excellence.
• Have a deep understanding of your competitors' rankings and any key differentiators in reviews.
• When speaking to an analyst, make sure you are informed on what recent reviews have gone live and be prepared to answer questions on them.
• Don’t forget that there are countless opportunities to ensure your inner circle analysts know about your great work with customers – from document reviews of case studies to joint briefings to keeping them informed on exciting wins.

Gartner Peer Insights is a valuable resource that can provide you with valuable insights into your customers' experiences and opinions. It can help you communicate to the Gartner analysts themselves. By leveraging this feedback, you can improve your products or services, differentiate yourself from competitors, and drive sales and marketing efforts.

Our Analyst Relations team helps our clients achieve success on Gartner Peer Insight. If you don't have a strategy in place to both encourage reviews and drive actionable insights, get in touch to tap into the expert knowledge of our experienced professionals.