LinkedIn has evolved significantly in recent years. The platform has become more casual, blurring the lines between personal and professional social media - and as a result, organisations need to rethink their engagement strategies.
Here are the essentials for thriving on LinkedIn today.
LinkedIn was once filled with formal posts, corporate updates, and polished CVs. But over time, the platform has adapted to the increasingly casual nature of digital interactions. Today, LinkedIn is not just a place to share your professional side but also to give glimpses of your personal self.
This change necessitates a new approach. Companies can no longer just share their business news into the void, expecting it to resonate with the audience. Rather, they need to consider how to be more authentic, approachable, and engaging. It's about showing the human side of your organisation, the people behind the brand, and the values that drive your actions.
The era of hiding behind a corporate shield is over. Today's LinkedIn audience craves transparency and authenticity. They want to understand who you are as an organisation, the principles you stand for, and the people that form your team. Sharing stories about your employees, their achievements, and the workplace culture can help build a more relatable brand image.
A transparent approach not only showcases your organisation as a good place to work but also as a reliable partner to do business with. It helps build trust, fostering stronger relationships with both current employees and potential collaborators.
Yes, LinkedIn is an excellent platform to share company updates and industry news. It's a way to demonstrate your knowledge, keep your network informed, and boost your brand's credibility. However, it should not be the only content you share.
Strive to create a balance between informational content and engaging, personable content. Sharing team experiences, behind-the-scenes moments, or opinion pieces on industry trends not only adds variety to your feed but also allows for deeper engagement with your audience.
Additionally, companies should aim to build a community, not just a following. Engage in meaningful conversations with your followers, respond to their comments, and participate in industry discussions. Being an active participant in your community fosters a sense of belonging among your followers and strengthens your brand's reputation.
The dynamics of LinkedIn have evolved, calling for a more authentic and casual approach. The platform is no longer just a hub for professional networking; it's a place where companies can showcase their authentic selves, be transparent, and build a community.
So, drop the corporate lingo, peel back the layers, and let your audience see the real you. Be relatable, be approachable, and most importantly, be genuine. After all, people connect with people, not faceless entities. That's the essence of LinkedIn best practices these days.
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