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For The Challengers. The Rebels. The Innovators.

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Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

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RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Unleashing the Power of Analyst Relations: A Game-Changer for B2B Tech CROs

Unleashing the Power of Analyst Relations: A Game-Changer for B2B Tech CROs

Welcome to the latest instalment in our series exploring how analyst relations can benefit various business roles in achieving their goals. In this edition, we focus on the Chief Revenue Officer (CRO) in the B2B technology sector. Dive into the world of analyst relations and discover the transformative impact it can have on revenue growth and success, as we examine the unique challenges CROs face and uncover how analyst relations can support them in overcoming these obstacles and driving business growth.

In today's fast-paced B2B technology landscape, Chief Revenue Officers (CROs) are constantly challenged to stay ahead of the curve and drive consistent revenue growth.

Building strong relationships with industry analysts can be a secret weapon for CROs looking to overcome common challenges and achieve their goals.

In this blog post, we will explore how analyst relations can help B2B tech CROs navigate  complex market dynamics and unlock new growth opportunities.

Mastering Market Understanding

A thorough understanding of the market landscape, including emerging trends and disruptive technologies, is crucial for CROs to make informed strategic decisions. Analyst relations can provide valuable market intelligence and insights that enable CROs to identify growth opportunities and capitalise on them effectively.

By engaging with industry analysts, CROs can stay on top of the latest developments and ensure their company is well-positioned for success. 

Winning the Competitive Positioning Battle

In the competitive world of B2B technology, CROs must have a keen awareness of their competitors' strengths and weaknesses.

Analyst relations can offer unique insights into competitors' strategies and help CROs identify opportunities for differentiation.

With the right intelligence, CROs can effectively position their company's offerings and outshine the competition. 

Boosting Brand Credibility

Building brand credibility is essential for CROs in B2B technology, as it can impact the sales cycle and lead conversion.

Analyst endorsements and positive reviews can significantly bolster credibility and trust among potential clients. By nurturing relationships with analysts and earning their endorsements, CROs can create a powerful trust factor that ultimately accelerates the sales process. 

Crafting Targeted Marketing and Messaging

Crafting marketing messages that resonate with the target audience is vital for CROs in B2B technology.

Analysts possess deep insights into customer pain points, preferences, and expectations. By leveraging these insights, CROs can tailor their messaging for maximum impact, ensuring their company's solutions are top of mind for potential clients. 

Accelerating Sales with Analyst Relations

Analyst relations can serve as a catalyst for sales enablement and acceleration.

Equipping sales teams with industry reports, whitepapers, and analyst insights enables them to better educate prospects, address objections, and close deals more effectively.

By tapping into the power of analyst relations, CROs can empower their sales teams to overcome challenges and shorten the sales cycle. 

Maximising Customer Retention and Upselling

In B2B technology, retaining existing customers and identifying opportunities for upselling is critical for revenue growth.

Analyst relations can provide insights into customer satisfaction, areas for improvement, and potential upselling opportunities. With this information, CROs can optimise their strategies to maximise their existing customer base and boost revenue. 

Conclusion:

For B2B tech CROs, analyst relations can be the key to unlocking new growth opportunities and overcoming common challenges.

By leveraging the insights and credibility that come with strong analyst relationships, CROs can position their companies for success in an increasingly competitive market.

Don't miss out on the power of analyst relations - start building those connections today and drive your company's revenue growth to new heights.