<img src="https://www.detailsdata7.com/799087.png" style="display:none;">
Skip to the main content.
For The Challengers. The Rebels. The Innovators.

AdobeStock_573877829-smaller

Advisory
Public Relations
Analyst Relations
Social Listening
Content
Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

AdobeStock_565367297 (1)

Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

Aiven-founders3-Mika-Hannu-Oskari-Heikki
LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

easydmarc-leadership
Insights from Resonance

AdobeStock_481139878smaller

News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

Front-page1024_1-1

Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

morocco-team-desert

Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Are we nearly there yet? Two years of ChatGPT and 2025 as the year of AI

Are we nearly there yet? Two years of ChatGPT and 2025 as the year of AI

Two years ago today, 30th November 2022, ChatGPT was launched to the world and initiated the fastest userbase growth in history reaching 100 million users in two months. Much has been written about its capabilities, and it’s a really useful tool with many applications already, but it hasn’t fulfilled the most hyped promises. It hasn’t replaced swathes of jobs or removed our administrative burden forever. It isn’t even reading and classifying my emails yet. Why?

What impressed us about ChatGPT were its emergent capabilities. It could undertake tasks it wasn’t trained on. So, ask it just about anything and it would give a plausible answer. The problem, as we know, was its tendency to hallucinate, and over time we understood that it had some fundamental limits, especially when it came to reasoning (or “thinking”) on complex problems and its lack of long-term memory.

The real world is complex. We need to work on problems, think about them, and follow processes. We need to reread our work or test our output and improve it until it’s just right. We don’t work on a zero-shot basis like LLMs.

Now, of course, pretty early on we found that you could ask an LLM to improve its answer, perhaps by asking it to think “step by step”, and as LLM context windows increased you could feed the model more information to improve its answer.

With RAG, retrieval augmented generation, you can feed custom data relevant to a question or task to provide more context for an LLM. This is great for search and certain information sifting-and-searching use-cases, but it isn’t the leap forward we expected or hoped for that would forever remove our administrative burden.

Enter Chain of Thought and Agentic AI.

What happens if you continually feed the output of an LLM back into the model? What if you ask a model to produce multiple answers and choose the best or most consistent one? What if you had models that were trained just to analyse the outputs of other models? What if you could allocate more compute power to harder parts of a problem?

This is the basis of Chain of Thought prompting. It’s the next big leap forwards in LLMs, and it’s going to make its impact felt in 2025. In fact, we’ve already seen a preview with OpenAI’s reasoning model, o1.

The problem we’re facing is that although LLMs are still gradually improving, there’s evidence that we’re approaching the limit of how good they can be. It’s the law of diminishing returns, combined with the fact there’s only so much (non-synthetic) training data in the world. And only so much money in the world you can spend on training models.

So the answer is to use several customised models trained for specific tasks with a chain of thought that can break down complex tasks into smaller, manageable steps, and ask autonomously to fulfil a series of goals.

Why 2025 is the year of Agentic AI

On reflection, we were probably too quick to talk up the capabilities of LLMs, it clearly needs work to autonomously replace business processes or even to be a useful copilot.

But in 2025, the scene is set for Agentic AI for several reasons:

  • Powerful open-weight models are available such as Llama from Meta, Gemma from Google, and Large from Mistral.
  • We have the ability to fine-tune very capable smaller open-weight models within a reasonable budget
  • There are improved developer APIs for models such as Structured Outputs that provides insights into the model’s thinking
  • We expect new chain-of-thought and test-time-compute capabilities will soon be rolled out widely in open-weight models (and there are already guides on how to do this manually)

If the past two years have demonstrated both the promise and the limitations of large language models, the next year will be about realising the value of this technology.

So for those who have been asking “are we nearly there yet?” in the context of AI, the answer is that we’re getting close. Maybe AI will fully arrive and reshape our world in 2025. But even if it doesn’t, it’ll be a fun ride along the way.