Calling all chief marketing maestros and Analyst Relations enthusiasts. It's time to delve into the treasure trove of insights we've gleaned from 100 AR trailblazers navigating the twists and turns of the Analyst Relations landscape.
Like a skillful game of chess, each AR move should be calculated, each strategy data-driven, and every outcome a step closer to checkmate, the end goal.
Just like the last slice of Grandma's apple pie, AR has become even more coveted over the past two years, gobbled up by an insatiable business world hungering for strategic insight, thanks to the unsolicited rollercoaster ride delivered by a global pandemic, geopolitical jigsaw, and supply chain spaghetti.
Our research reveals that a resounding 51% of you indicated that your AR programs are no longer the wallflowers at the corporate function, but are in fact, the belle of the business ball.
💡 Insight: The increasing importance of AR is reflected in the fact that 51% of respondents stated their AR program has gained more buy-in from businesses.
As AR professionals, you know your superpowers extend beyond just whispering sweet nothings in the ears of C-suite executives. Our respondents envisage AR as the unsung hero in strategy, sales, and marketing in the years to come. Moreover, its incredible utility in areas like product marketing, product development, and customer success has been underscored, making it clear that AR is the "utility belt" in every business function's wardrobe.
Our findings suggest that almost 20% of you had to channel your inner chameleon and modify your AR programs to align with shifting business priorities over the last two years. What's constant, though, is the ever-growing significance of AR in guiding business strategy and operations.
Gone are the days when AR was a lonely island in the business archipelago. It's increasingly becoming the sturdy bridge that connects various business functions, such as marketing, sales, product marketing, and customer success. AR has truly become the linchpin of strategic alignment and business success.
Although AR is twirling its way to the top, we found that only 26% of AR leaders feel their stakeholders fully comprehend the cha-cha of AR's value. Fear not. This presents a marvellous opportunity for you to showcase your fancy footwork and let the rhythm of AR's value loose across your organisation.
AR pros, it’s time to lean into the age of insight and deliver the insights the business is looking for.
Ready to navigate the future of Analyst Relations?
Click to discover more insights on AR, or download your complimentary copy of the AR Pulse Report today.