Nearly eight years ago, I departed my role as EMEA comms manager at a blue-chip company and started Bright Bee. What drove me to do so was a desire to provide senior counsel, as an extension of the in-house team, to tech businesses. I wanted to cross the chasm between those agencies that think – the strategic, and those that do – the tactical. Because what is action without a plan, and a plan without action. And having sat on the other side of the desk, it became blindingly clear how many agencies took a cookie cutter approach to everything they did. Every organisation, every industry, every person has individual requirements and goals.
Fast-forward to 2019 and we are doing just that, working as extension of our clients’ in-house teams, delivering both strategic consultancy and rolling up our sleeves to execute – and execute big! Importantly, we are still having fun with our clients, enjoying our time creating growth together. As we’ve grown up, our clients have increasingly turned to us for more than our core of PR. Additionally, we are working with some of the best challenger tech brands out there. And so, our own brand needs to evolve. Bright Bee is no longer a startup, we have some of the most talented marketing and PR people in our business.
Today, we are excited to unveil a new look, a strategic hire and an extension to our services.
As you can see, Bright Bee has become Resonance. Our rebrand reflects our value as a strategic partner to clients, while encompassing our heritage and harnessing our drive to be the best. This is us.
It gives me real pleasure to introduce our new head of marketing strategy, Bianca Huttner. Bianca is a former Bright Bee client and head of marketing for retail and fintech brands. Her insight is second to none and she can’t wait to help with all your growth requirements.
Over the last few years, our clients have increasingly turned to us for help in content, demand gen and wider marketing. We’re now formalising this offer, whilst continuing to deliver the best in PR. If you’d like to chat about how these wider services could work for you, please just give us a call.
We are sure you will see everything is the same, but better. Our commitment to being the best team and taking excellent care of all our clients is as strong today as it was in 2011 and we will continue to push the limits of the possible in PR. Crucially, this means we will continue to collaborate with, and augment our client activity where needed as we move to the next level. But we’ll be able to provide more strategic counsel on how PR and influencer relations fit into the wider marketing and sales strategy as part of our day to day work.
A heartfelt thanks to all our clients and friends that have been with us on this exciting journey so far. We could not have done it without you and we are excited about the projects and campaigns still to come.