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2 min read
Announcing a funding round is a significant milestone for any startup. It's a moment that not only celebrates your success but also positions you for future growth by attracting additional investors, customers, and talent. However, in today's competitive market, making a splash with your funding announcement requires a strategic and well-executed PR approach.
Here are some top tips to ensure your announcement gets the attention it deserves.
- Craft a Compelling Story
At Resonance, we focus on building a compelling narrative that emphasises the impact of the funding round on various fronts:
- Business Impact: Highlight how the funding will accelerate your growth, enhance your product offerings, and expand your market reach enabling you to deliver your solution to your customers/clients challenges on wider scale and fulfil your vision and mission.
- Market Impact: Showcase how your company is poised to disrupt or significantly contribute to your industry.
- Customer Impact: Include testimonials or case studies that demonstrate how your solutions benefit your customers. Nothing speaks louder than social proof.
- Societal Impact: If applicable, connect your story to broader societal trends and issues, making your narrative resonate on a larger scale.
Top Tip: Align your announcement with problem-solving for clients and visionary thought leadership. This gives you multiple angles to pitch to different media outlets.
2. Leverage Multiple VoicesIncorporating a variety of perspectives strengthens your story:
- Investors: Lean into their credentials and what their investment means for your company.
- Founders: Share the vision and mission from the leadership team.
- Customers and Analysts: Include quotes and endorsements that add credibility and depth to your announcement.
Top Tip: Use these diverse voices to build a comprehensive and engaging narrative that appeals to a broader audience.
- Strategic Media Engagement: Timing is everything with a funding announcement. If you are pitching multiple countries, make sure it doesn’t fall on significant holidays or that you will be pitching against any big policy announcements or major conferences.
Your media strategy should be well-planned and targeted:
- Exclusives: Offering an exclusive to a major publication like TechCrunch can generate significant traction and impact.
- Embargo Pitching: Engage journalists under embargo to give them time to prepare detailed stories, ensuring broader and more in-depth coverage.
- Broadcast Outreach: Aim for broadcast coverage to reach wider audiences. We’ve successfully secured broadcast spots for many funding rounds, amplifying their impact.
Top Tip: Tailor your pitches to the preferences of your top journalist targets. Providing them with access to pitch decks or exclusive interviews can significantly enhance your chances of securing coverage.
- Build a Detailed Timeline
A clear timeline helps coordinate the efforts of all stakeholders and sets you up for success:
- 3-4 Weeks Prior: Begin information gathering, finalise media plans, and draft press materials.
- 2 Weeks Prior: Secure approvals from all parties involved and start pitching under embargo.
- 1 Week Prior: Conduct pre-briefs with key journalists and finalize all logistics.
- Announcement Day: Release the news widely and manage follow-up interviews.
Top Tip: Timing is crucial. Ensure all elements are ready and stakeholders are aligned to avoid last-minute scrambles.
- Keep the Message Focused
While it’s tempting to include every detail about your business, focus on what’s most newsworthy:
- The investment figure and valuation.
- Key investors involved.
- How the funds will be used.
- The broader market impact.
Top Tip: Connect these points back to people. Highlight how the funding will create jobs, support communities, or solve significant problems.
The Resonance Approach
At Resonance, we specialise in turning funding announcements into compelling stories that capture the attention of top-tier media. Our storytelling narrative focuses on the funding round's impact on the business, market, customers, and society at large. By aligning the announcement with bigger trends and problem-solving, we create multiple angles for media interest. Our strategic use of exclusive releases, embargo pitching, and broadcast outreach ensures maximum visibility and engagement.
Success Stories
We’ve supported numerous clients in making a significant impact with their funding announcements:
Are you preparing for a funding round and need expert PR support? Contact Resonance to ensure your announcement stands out and drives the impact you need.