London Tech Week 2024 is the UK's flagship technology event, bringing together the biggest names in the industry to discuss where tech will take us next. With representatives from over 90 countries, it's an incredible forum that champions global innovation. It also represents the perfect platform for tech-focused communications leaders to impress stakeholders and spokespeople by:
However, London Tech Week can also be the source of many a headache for any seasoned comms pros because it is absolutely massive, making it difficult to navigate and execute plans that help you cut above the noise.
Luckily, we’ve written down some top tips to help you and your comms team make the most out of London Tech Week.
Sessions and keynotes
One of London Tech Week’s key highlights is the hundreds of strategic sessions and keynotes delivered by a range of speakers, from IBM executives to Deepak Chopra. To get the most out of these sessions, I recommend doing some pre-reading on the topics and speakers and then checking this against the official event agenda.
This is all fairly obvious, but here’s the thing with London Tech Week, it extends beyond the official venue, Olympia in Hammersmith. In fact, you can find interesting forums, keynotes, and sessions across the city throughout the week. It’ll take a serious amount of planning to be able to tick off everything relevant to you throughout the week - so it’s important to get going!
Finally, to ensure a smooth and productive experience make sure you download all the relevant apps - they do make it easier. If you’re coming from outside of London, something like Citymapper can also be a real lifesaver.
Setting up media meets
Generating media coverage and strengthening journalist relationships is the end-goal for most of us at London Tech Week. However, securing meetings for your spokespeople is a pretty tough draw due to both the scale of the event and the limited number of tech journalists in attendance.
Here’s how you can make the most out of setting up meetings:
Post-event communications
After the event, it’s essential to have a communications-focused action plan. Here’s a simple framework:
Big event, big opportunity
London Tech Week 2024 presents the opportunity for comms professionals to seriously impress stakeholders. In fact, at last year’s event, over 400 media outlets covered London Tech Week, amassing 39.9 billion views - so every comms pro worth their weight will be trying to get their share. By preparing strategically, you can maximise your presence and really highlight both your team’s value and your company’s message. The key to success here lies in ample preparation.