Leveraging Moody’s Market Research for PR Success

At Resonance, we have mastered the art of turning in-depth research into powerful PR strategies that resonate with target audiences. Our recent work with Moody’s on AI’s role in compliance showcases how we effectively harness enterprise research to drive impactful campaigns. 

The Power of Research-Driven PR

Research can be the bedrock of any effective PR campaign. It provides valuable market insights that can be crafted into compelling narratives that engage and inform. Moody’s, in partnership with Context Consulting, conducted comprehensive research on AI adoption in compliance, identifying both the opportunities and challenges that lie ahead. 

This research provided a wealth of data, uncovering critical insights such as the prediction that risk and compliance professionals expect AI to see widespread adoption in the next five years despite existing concerns.

Resonance used these findings as a foundation to create a multifaceted PR campaign aimed at highlighting Moody’s expertise and positioning them as thought leaders in the field of AI and compliance. By distilling the complex data into clear, engaging stories, we were able to capture the media's attention and generate widespread coverage.

Strategic Campaign Execution

Our campaign strategy was meticulous and targeted. We identified key media outlets that align with Moody’s target audience and tailored our approach to meet the specific interests of each publication. Our efforts culminated in significant coverage across a range of prestigious platforms, including:

• Yahoo Finance: Moody’s Analytics’ research was featured in a broadcast interview, a signature piece that highlighted the depth and relevance of their findings. 
• The Fintech Times: Articles such as "UK SMEs Predict AI Will See Widespread Adoption in Next 5 Years Despite Concerns" helped amplify the key messages from Moody’s research.
• Financial IT: An article titled "AI Set to Transform Compliance; Data, Knowledge Barriers Remain" presented the nuanced findings of Moody’s study.
• Family Wealth Report and Wealth Briefing Asia: These outlets underscored the significance of AI in compliance, appealing to a niche audience interested in wealth management and regulatory trends.

This campaign resulted in 18 pieces of coverage across national and vertical press. 

The Impact of a Strategic Approach

Our strategic approach ensured that Moody’s not only reached but also engaged their target audience effectively. The comprehensive coverage across diverse and influential media outlets amplified Moody’s messages, enhancing their visibility and credibility in the market. 

By focusing on precise messaging, targeted media outreach, and leveraging high-quality research through granular analysis, we were able to drive a successful PR campaign that positioned Moody’s at the forefront of AI and compliance discussions.