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For The Challengers. The Rebels. The Innovators.

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Advisory
Public Relations
Analyst Relations
Social Listening
Content
Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The CMO Playbook 2025: From Strategy to Execution, Where to Focus Your Digital Firepower

The CMO Playbook 2025: From Strategy to Execution, Where to Focus Your Digital Firepower

Today’s CMOs are facing no shortage of pressure - just look at our latest research. Budgets are tight. Content is everywhere. AI is accelerating delivery, but not necessarily driving customer connection.

According to Gartner’s 2025 CMO Leadership Vision, to be successful, marketing leaders need to focus on three core imperatives:

  1. Align strategy with execution to outperform disruption
  2. Deliver meaningful differentiation that drives enterprise-wide value
  3. Maximise marketing yield by improving the customer journey

Put simply: fewer slides, more substance. And digital marketing is the vector you need to bring this substance to the party. 

This blog will outline how CMOs can ensure their digital marketing efforts are moving in the right direction. Let’s get tactical.

1. Optimise the Full Funnel for Conversion

Content still drives demand, but only when it’s mapped to every stage of the buyer journey.

Most teams over-invest in top-of-funnel assets like blogs and infographics, then drop the ball when buyers move to consideration and decision. In 2025, that’s a mistake you can’t afford.

To optimise for real outcomes:

  • Start with high-quality educational content to drive awareness
  • Follow up with comparison guides, webinars, or case studies for those in the evaluation phase
  • Close the loop with product demos, pricing pages, and authentic testimonials that help buyers convert

Map content to persona and lifecycle stage, then use your CRM to track interactions and conversions. If you're using HubSpot, build automated workflows that respond to buyer behaviour.

In today’s environment, content without a clear conversion path is just digital background noise.

2. Clean Your Data Before You Personalise

Gartner reports that 58% of consumers feel brands don't understand them. That’s not a creative problem, it’s a data problem.

Fix the fundamentals:

  • Consolidate data sources into a single customer view
  • Clean your CRM to remove duplicates and outdated entries
  • Build journeys around behaviour, not assumptions

For example:

  • If someone downloads a buying guide, trigger a relevant follow-up with a comparison matrix
  • If they return to your pricing page twice, enter them into a tailored nurture sequence

Relevance beats reach. And subtle personalisation will always outperform forced familiarity.

3. Do SEO for Intent, Not Just Impressions

Organic search remains a key growth lever, but many teams still chase volume over value.

In 2025, your SEO strategy should prioritise:

  • Topic clusters based on real buyer pain points
  • Long-tail, high-intent keywords with commercial value
  • Zero-click search optimisation (think schema, FAQs, and featured snippets)

Use tools like SEMrush or HubSpot’s SEO Recommendations to audit performance, but don’t let automation replace human insight.

Well-researched, useful content still wins.

4. Go Deep on One Channel

You don’t need to be everywhere. You need to be where your buyers actually are, and do it better than your competitors.

Choose one or two high-performing digital channels and commit:

  • If you're B2B, LinkedIn is likely your top performer. But if your product or services are, for example, developer-focused maybe it’s time to try Reddit. 

Once you've chosen your channel:

  • Develop native content, tailored to that platform
  • Build an engaged audience, not just a follower count
  • Optimise continuously with real performance data, not vanity metrics

Use HubSpot or another CRM to track not just clicks, but qualified conversions. Owning one feed beats being ignored in five.

5. Use AI to Scale, Not to Replace Thinking

AI tools are here to stay, but they should support strategy, not replace it.

Use AI to:

  • Accelerate content ideation and creation
  • Generate and test CTAs and landing page variants
  • Streamline email and nurture sequences

But always layer in your brand voice, customer insight and strategic direction.

AI can make you faster. Only you can make it meaningful.

Final Thought: Simplify the Plan, Amplify the Results

Before your next campaign, ask:

  • Are we helping our buyers make faster, smarter decisions?
  • Can we measure performance beyond surface-level metrics?
  • Is our marketing aligned with wider business goals?

If the answer isn’t a confident yes, now is the time to reset.

The best CMOs will be those who cut complexity, stay close to the customer, and focus on what moves the needle.