Category: Uncategorised

Account based influencer relations and PR

Written by Claire

8 May 2019

Account based influencer relations and PR

Account based marketing has been around for many years, aligning sales and marketing efforts in B2B enterprise organisations. The approach treats specific prospect or customer accounts as its very own market. And given the complexity and number of stakeholders within target accounts in B2B, it makes sense to treat an organisation as a mini-market. Merging […]

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Resonance: An exciting new chapter for Bright Bee

Written by Claire

14 March 2019

Resonance: An exciting new chapter for Bright Bee

Nearly eight years ago, I departed my role as EMEA comms manager at a blue-chip company and started Bright Bee. What drove me to do so was a desire to provide senior counsel, as an extension of the in-house team, to tech businesses. I wanted to cross the chasm between those agencies that think – […]

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