Category: Public Relations

AI Predictions 2019: AI in Business Intelligence

Written by Tom

18 January 2019

AI Predictions 2019: AI in Business Intelligence

From a niche to the mainstream, recent years has seen AI technologies rapidly adopted to revolutionise business models and to optimise the efficiency of sales teams. AI-infused predictive analytics, spam filters and sales forecasting are several small examples of the way in which artificial intelligence is disrupting offices worldwide. Keep reading for the first instalment […]

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Awards matter, and this is why

Written by Chris

25 October 2018

Awards matter, and this is why

The last quarter of the year is always a busy time in any business sector. The so-called “Golden Quarter” might be a key trading period for many, but it is also a feverish period of activity and excitement – it’s IT awards season! While awards programmes and ceremonies can be found all across the year, […]

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How to create a customer-centric content and PR strategy

Written by Claire

9 October 2018

Or, how to be more than marketing fluff. Technology has made it easy to reach people, but reaching people is no longer a measure of success. Even the best executed B2B technology PR and content campaigns fail to deliver the business outcomes that marketing departments need in today’s competitive markets. The problem? Campaigns often overlook […]

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8 tips for scoring on the pitch

Written by Tom

16 May 2018

8 tips for scoring on the pitch

Pitching is the backbone of every successful PR company. Without coverage, it can be difficult to explain to your clients how you’re helping their business, so we’ve compiled some quick tips to get your client noticed in the press. 1. Get your press list together Know who you’re pitching. Every successful media outreach campaign begins […]

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Technology in broadcast – PRCA event

Written by Jonathon

25 April 2018

Technology in broadcast – PRCA event

On a cold February evening, I headed into Clerkenwell to attend a panel discussion with some top names in the technology broadcast industry. Broadcast can often be the holy grail of coverage for a client. However, managing to secure a prized interview in front of the camera is never as easy as they may imagine […]

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