Resonance Blog | Matthew Kirtley

Services

For The Challengers. The Rebels. The Innovators.

• Advisory

• Public Relations

• Analyst Relations

• Social Listening

• Content

• Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

Insights

Insights from Resonance

News and views from the Resonance team.

• Blog

• Podcast

• Research

RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
- Blog
- Podcast
- Research
About

Co-Create the Future

• About Us

• Careers

• Culture

• Contact Us

RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

"Resonance is a group of technology, business and communications experts"

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

Find out more about our culture and the values that everyone who works for us embodies.
- About Us
- Careers
- Culture
- Contact Us

Services

For The Challengers. The Rebels. The Innovators.

• Advisory

• Public Relations

• Analyst Relations

• Social Listening

• Content

• Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

Insights

Insights from Resonance

News and views from the Resonance team.

• Blog

• Podcast

• Research

RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
- Blog
- Podcast
- Research
About

Co-Create the Future

• About Us

• Careers

• Culture

• Contact Us

RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

"Resonance is a group of technology, business and communications experts"

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

Find out more about our culture and the values that everyone who works for us embodies.
- About Us
- Careers
- Culture
- Contact Us

2 min read

3 ways PR can supercharge your open source business

Matthew Kirtley: Mar 16, 2023 4:59:26 PM

Open source software (OSS) is a pillar of the tech world, providing businesses and developers with various options for tackling problems without relying solely on proprietary solutions. If you’re running a business that develops and sells OSS...

2 min read

DMARC, email security, and the war on ransomware

Matthew Kirtley: Jan 20, 2023 9:41:15 AM

2023 has opened with a significant ransomware attack on the UK's critical national infrastructure. The latest ransomware attack on Royal Mail has...

Content

• BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS
Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.
• LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC
When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

• BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS
Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.
• LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC
When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

For The Challengers. The Rebels. The Innovators.

• Advisory

FOR THE DATA ECONOMY

"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

WHY CHOOSE RESONANCE?

WHAT'S YOUR CHALLENGE?

• Explore our solutions to your marketing challenges.

EXPERTISE

"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Insights from Resonance

• Blog

"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Co-Create the Future

• About Us

RESONANCE

"Resonance is a group of technology, business and communications experts"

JOIN THE TEAM