4 min read
The Decline and Fall of the Spin Doctors: Why Transparency Wins in Today’s PR
When Alistair Campbell asked, “Why did PR get such a bad reputation?” in a 2013 Huffington Post op-ed, I’m sure the irony didn’t escape him. [i]
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4 min read
When Alistair Campbell asked, “Why did PR get such a bad reputation?” in a 2013 Huffington Post op-ed, I’m sure the irony didn’t escape him. [i]
Read More5 min read
In his book The Storytelling Animal, Jonathan Gottschall says: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind...
3 min read