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"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in".png?width=219&height=219&name=Seb%20Moss%20wavelength%20thumbnail%20(1).png)
"Resonance is a group of technology, business and communications experts"
Daniel Harrington
For marketers and comms professionals looking to keep on top of trends in B2B tech, it can be an exercise in frustration. As soon as you grasp one trend, another one appears. Then another, then another.
One week, it’s all about Mark Zuckerberg and the Metaverse. Then we have a heatwave, and it’s how to cool data centres, only to be followed by OpenAI releasing ChatGPT and blowing everything else out of the water.
In this game of whack-a-mole, how can you build a thought leadership strategy and jump on media trends as they appear?
Fortunately, there are a ton of B2B technology podcasts that can give marketers valuable insights into the latest trends and topics.
Whether you listen on your commute, while you do your laundry, or during some downtime at work, here’s our list of the five most insightful B2B tech podcasts to keep your strategy up to date:
1. ‘a16z’
This podcast, produced by venture capital firm Andreessen Horrowitz, is a great view into how investors look at the tech landscape. They interview industry experts and deliver a thorough, well-researched assessment of some of the latest innovation in tech.
Andreessen Horowitz (AKA a16z) is a Silicon Valley-based firm with over $28.2 billion under management. It’s one of the biggest players there is in tech. In fact, it was one of the main backers behind Elon Musk’s takeover of Twitter — for better or for worse.
If you want to scale your start-up or prepare for the next fundraising round, there’s no better source for the things VCs are looking for in the market.
Listen here: a16z
Recommended episode: Feedback Loops — Company Culture, Change, and DevOps
2. ‘Six Pixels of Separation’
‘Six Pixels of Separation’ is a podcast with a long and storied history. Having put nearly 700 episodes in the vault, host Mitch Joel effortlessly moves between discussions about brands, consumers, technology, business, and our interconnectedness as a society.
In fact, the name of the podcast is derived from the idea that ‘six degrees of separation’ no longer works as a rule of thumb. Mitch Joel interviews a series of thought leaders to show that, today, we’re all only six pixels apart.
Interested in the intersection between innovation, marketing, data, and collaboration? Six Pixels is most definitely worth a listen.
Listen here: Six Pixels of Separation
Recommended episode: Joshua Gans On The Economics Of Artificial Intelligence
3. 'Wavelength'
‘Wavelength’ explores the world of B2B tech news from a different angle. The team not only explores the biggest news in tech but also makes informed predictions for upcoming headlines, and features some notable guests.
We may be biased, but we think our podcast deserves the number three spot because, as a team of public relations, analyst relations, and inbound marketers, we've been around the block in B2B tech. At Resonance, we use our experience with journalists in the national media, top-tier analysts, and clients from a wide range of industries to give comms professionals a good idea of what to expect in next week’s papers.
‘Wavelength’ is an invaluable tool for marketers who want to use decades of experience from PR professionals in their media planning.
Listen here: Wavelength, by Resonance
Recommended episode: AI Business’s Ben Wodecki on Generative AI and ChatGPT
4. ‘TED Tech’
You can’t go wrong with the classics. For nearly 40 years, TED Talks has been the premier source for the best public speaking in the world. More and more, that includes the most influential thought leaders in technology.
If you want to hear stories from the newest generation of founders and technologists first-hand, ‘TED Tech’ is the best there is. Much like Wavelength, it’s a forward-looking exploration of the tech world rather than just a recap of past trends.
While this podcast may be more aimed at consumers, B2B marketers can learn a lot from the domain knowledge and nuances that each speaker demonstrates. These things are more interwoven than we often realise: for every Formula One car and Sky Sports camera, there’s a Salesforce on the gantry overhead.
Listen here: TED Tech
Recommended episode: James Hodge on Esports, virtual Formula 1 and the new era of play
5. ‘Pivot’
In this podcast, hosts Kara Swisher and Professor Scott Galloway deliver more than a dry examination of the latest headlines in WIRED and ITPro. As qualified commentators, they bring ready-made thought leadership right to your doorstep.
In their two episodes a week, the tech journalist and NYU professor lay out their unfiltered opinions on the biggest trends in tech, business, and politics.
They’re unafraid to make bold predictions, pick winners and losers, and generally shoot the breeze. But don’t let their brevity fool you, these guys know exactly what they’re talking about. If you’re looking for an offbeat, acerbic assessment of the B2B tech world, look no further.
Listen here: Pivot
Recommended episode: Balloon-Gate, The AI Arms Race, and Guest Jerry Saltz
How do I stay up to date?
It’s a tough world out there for a busy marketer but, thankfully, there’s an easy way to keep up with the news. Reading every article and interesting Twitter or LinkedIn post that crosses your feed is nice and all, but wouldn’t it be great to upskill in your field while you’re watering the plants or stuck idling in traffic?
Imagine being the first person in the office to hear about Elon’s latest stunt, or to ponder wisely on the benefits of buying GPUs vs RDUs from your AI vendor. Give these podcasts a follow and see how they improve your daily routine
How do I make my own podcast?
If you’ve already listened to some of these podcasts, you may be thinking about starting your own. It’s a great way to boost your brand recognition and bring in new leads. But what if you’re stuck on where to begin?
At Resonance, we’re a team of podcast and content experts who work with big B2B tech brands and storytellers to get their message out there. If you want to see how we can help you, get in touch with us today!