recent blog posts

How to successfully integrate Public Relations into Demand Generation

Written by Claire

13 August 2019

How to successfully integrate Public Relations into Demand Generation

Marketing in the world of B2B is anything but straightforward. Unlike in B2C, you don’t have a mass audience of millions to market and sell to. In fact, it’s more than likely, depending on the complexity of your solution, you may have a handful of accounts each year and a handful of competitors also trying […]

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Account based influencer relations and PR

Written by Claire

8 May 2019

Account based influencer relations and PR

Account based marketing has been around for many years, aligning sales and marketing efforts in B2B enterprise organisations. The approach treats specific prospect or customer accounts as its very own market. And given the complexity and number of stakeholders within target accounts in B2B, it makes sense to treat an organisation as a mini-market. Merging […]

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UK is leading the way in Tech for Good

Written by Claire

26 April 2019

UK is leading the way in Tech for Good

A new report from Tech Nation has revealed that the UK is a global centre for socially responsible technology innovation. The ‘first of its kind’ research report found UK entrepreneurs were creating socially responsible technology innovations. The so-called ‘Tech for social good’ companies were worth £2.3 billion in 2018, with a turnover of £732 million. The […]

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Resonance: An exciting new chapter for Bright Bee

Written by Claire

14 March 2019

Resonance: An exciting new chapter for Bright Bee

Nearly eight years ago, I departed my role as EMEA comms manager at a blue-chip company and started Bright Bee. What drove me to do so was a desire to provide senior counsel, as an extension of the in-house team, to tech businesses. I wanted to cross the chasm between those agencies that think – […]

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AI Predictions 2019: AI in Business Intelligence

Written by Tom

18 January 2019

AI Predictions 2019: AI in Business Intelligence

From a niche to the mainstream, recent years has seen AI technologies rapidly adopted to revolutionise business models and to optimise the efficiency of sales teams. AI-infused predictive analytics, spam filters and sales forecasting are several small examples of the way in which artificial intelligence is disrupting offices worldwide. Keep reading for the first instalment […]

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Christmas Party

Written by Claire

2 January 2019

Across workplaces and offices all over the world, the annual Christmas staff party is the event of the year – and at Bright Bee, this is no exception. With great luck, our Christmas festivities coincided with my very first week at the company, providing a great opportunity to socialize with my new colleagues and a […]

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Awards matter, and this is why

Written by Chris

25 October 2018

Awards matter, and this is why

The last quarter of the year is always a busy time in any business sector. The so-called “Golden Quarter” might be a key trading period for many, but it is also a feverish period of activity and excitement – it’s IT awards season! While awards programmes and ceremonies can be found all across the year, […]

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How to create a customer-centric content and PR strategy

Written by Claire

9 October 2018

Or, how to be more than marketing fluff. Technology has made it easy to reach people, but reaching people is no longer a measure of success. Even the best executed B2B technology PR and content campaigns fail to deliver the business outcomes that marketing departments need in today’s competitive markets. The problem? Campaigns often overlook […]

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Growing the Bright Bee team – account directors come and join us!

Written by Jordan Chitty

9 September 2018

Growing the Bright Bee team – account directors come and join us!

Are you a senior account manager or account director looking: – For a new challenge?– To join a fast growing, successful and upbeat consultancy?– To work with game-changing tech brands in AI, Machine Learning, blockchain, VR and more?– To work in a consultancy where you’ll work on no more than 4 clients at any one […]

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The most famous autonomous car lives in a 1980s TV series

Written by Carolyn

18 July 2018

The most famous autonomous car lives in a 1980s TV series

If you had to name an autonomous car, there’s usually only one answer. You guessed it – it’s KITT, the artificially intelligent, self-aware and nearly indestructible Trans Am that had more wit than a human sidekick would ever have. It lived in a popular TV series, Knight Rider, where a lone crime fighter and his car […]

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